The store YOU can trust since 1937
Family owned & operated. Our full service store offers a large selection of engagement, wedding and anniversary rings, loose diamonds, colored gemstones, remounting and custom design. Our graduate gemologist can do appraisals and all jewelry repairs on done on the premises by our excellent goldsmith. We are a MASTER IJO Jeweler.
Keywords: diamonds, custom design, jewelry repairs, appraisals, waukesha WI, IJO, engagement rings, anniversary rings
Interview Q&A
How long have you been in business?
Since 1937
What is your primary product or service?
Diamond Engagement Rings
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
My parents started our store in 1937 and I grew up working by my Dad's side and learned to love jewelry and how to treat our customers.
How do you differentiate yourself from other businesses in your category and area?
I think what sets us apart is our prices and how we treat our customers.
How many locations do you have and do you have plans to expand?
One location
Provide detailed directions to your location
Hwy 18 in the Westbrook Shopping Center (next to Kohl's)
What type of payments do you accept?
Cash, checks, Visa, Master Charge, discover, American Express
Which areas do you service?
Milwaukee & surrounding suburbs
Who owns your company or runs daily operations?
Cherie Schroeder
What are your hours of operation?
Monday, Tuesday, Wednesday, Friday & Saturday 10:00-5:00pm
Thursday 10:00-8:pm